I’ve been following Yaro for a decade now. Back when I first got started, he is already successful and famous.
I remember frequenting his blog (Entrepreneurs-Journey.com) to read his latest posts and content. Eventually I enrolled in his Membership Site Master training program, and have used his teachings to launch my own membership site many years ago.
Yaro is the author of the Blog Profits Blueprint and founder of Yaro.blog and podcast.
He began blogging over twelve years ago initially for fun, however as his income surpassed $10,000 a month, he decided to go all in and treat his blog as his business.
Since then Yaro used his blog to sell over $2 million dollars of his own ebooks, online courses and membership sites, and travels the world living what he calls the “Laptop Lifestyle”.
Today Yaro is a mentor to thousands of people, helping them turn their knowledge into a profitable online business using his “Blog Sales Funnel” system.
Yaro has a proven track record of results, with his “graduate bloggers” going on to make thousands of dollars – some even millions – in such diverse niches as book design, ADHD counseling, acne treatment, BMX bikes, skiing, cars, sports news, speed reading, real estate, television production and fat loss.
In this podcast episode, you’re going to learn how anyone, including you, can achieve the Laptop Lifestyle.
I’ll answer that in just a bit.
But first… there are lots of ways to grow your sales and revenue.
So why email marketing?
Because email marketing beats every other type of marketing activities in terms of ROI (return on investment).
We’re talking as much as 4400% ROI.
Yes that’s not a typo.
You get $44 back for every $1 spent on email marketing activities. Source
Now back to the question: “Isn’t email marketing dead? Who still read emails anyway?”
Here are some stats for you:
Physical products is easier to sell than:
With physical products, it’s very clear what the customer is getting — laptops, cars, headphones, pens, TVs, gadgets, food, furniture, etc.
With digital/intangible products and services (which is what WE’RE selling) it’s not that obvious. You have to convince people you’re the expert in your industry when it comes to solving their problems.
They are not going to purchase your offer right off the bat at the first contact for this very reason — they don’t know if you really are an expert or not.
They don’t trust you. Maybe you’re just another scammer. Perhaps you’re one of those “pushy salesman” who only want to sell all the time.
That’s where email marketing comes in.
Email marketing, when done right, allows you to create and build relationships with your target audience (who don’t know you yet).
These relationships lead to belief (they believe you’re the expert and can solve their problems) and trust (they trust you’ll take care of them even after they’ve handed their money to you).
From there, you make sales.
Sales are made based on that relationship you’ve built with them, not made right off the bat.
Ian Brodie specializes in email marketing to help consultants and coaches attract and win more clients and become seen as authorities in their field.
He’s been named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine, and one of the “Top 25 Global Influencers in Sales and Sales Management” by OpenView Labs.
His #1 Amazon bestselling book, Email Persuasion, teaches business owners and professionals how to captivate and engage their audience, build authority and generate more sales with email marketing.
Ian first got started as a consultant by accident — inspired by a magician. Want to learn the story of how got started? Make sure to listen to [34:00] of the podcast.
In this episode, you’re going to learn how to leverage the power of emails to get more clients and customers.
Last week I doubled my email open rate with only 10 seconds of extra work.
In this post, I’m sharing what I did, how I did it, and how you too can do it in your business.
It’s so frustrating after spending hours writing the perfect email only to find out that little to no one actually reads it.
The open rate is abysmal, and the click rate is way below your expectation.
Even the best subject line is useless when your email ends up in the contact’s or subscriber’s spam folder.
Having a big list is pretty much useless if your contacts/subscribers can’t even see the email you sent!
At this point, you might be blaming: “This Email Service Provider (ESP) sucks! Let’s move to another ESP.”