Considering An Aweber Alternative?

If you're experiencing frustrations with Aweber, it's only natural that you're thinking of switching to another email platform.

Here are 7 things to take into consideration and see if BirdSend might be a good Aweber alternative for you.

1/ Aweber is a great generalist email marketing tool. It’s meant for everyone and anyone who wants to do email marketing.

BirdSend is only meant for content creators and not suitable for everyone else.

Typically a tool that caters to everyone and anyone is cumbersome to set up and use because it’s bloated with all kinds of features that “cater for the masses”.

You can’t really fault the tool though. Since it’s serving everyone and anyone, the tool has to consider all kinds of use cases for all kinds of users and bake those into the product.

Because BirdSend focuses on such a hyper specific audience, we’re a no-frills platform. We don’t have bells and whistles (that a content creator doesn’t need) that bloat up the platform.

The result: easy and super fast to set up email campaigns.

2/ Are you paying too much for Aweber?

Only you know the answer to that question.

This is what most marketers’ email workflow looks like (and most likely yours as well)...

You can do all of the above (and more) AND still be saving 3X to 5X in expenses every single month.

Multiply that by a year, 2 years, 3 years and beyond… and it adds up to a substantial amount.

If you save $50/month = you’d have saved $600 every year. Over 3 years, you’d have saved $1,800!

If you save $100/month = you’d have saved $1,200 every year. Over 3 years, you’d have saved $3,600!

If you save $200/month = you’d have saved $2,400 every year. Over 3 years, you’d have saved $7,200!

Imagine what you could do with that extra money you save? 

Go to a seminar to upgrade your skills? Or maybe put the extra money to increase your ads budget? Heck, you could even pay for a new car deposit!

Or bringing in A players to become your team members? Or maybe go for a fun vacation with your family?

So how do you actually save 3X to 5X in expenses every single month?

By using BirdSend as your email marketing tool.

BirdSend can easily do all of the above, and more.

What “more” things are we talking about? Things like:

• Know your top 20% performing emails that actually convert into cash, so you can write similar more profit-pulling emails... instead of wasting yet more time writing dud emails that don't sell.

• Identify your VIP contacts (based on who spend the most money with you, NOT based on email opens or clicks)... so you can spend more time on them, treat them better, and ultimately increase your earnings.

• Discover how much each of your contact is worth on average... so you can acquire more contacts at will, via ads (e.g. on average each contact is worth $100; as long as you acquire them for less, you're in profit).
  
  
• Instantly send unlimited drip/sequence emails + one-time broadcasts to specific segments of your subscribers, or to all of them — to inform about your latest online course, webinar, blog post, newsletter, workshop, special offers, etc... all with a few clicks of a button.

As you can see, BirdSend is more than just an email marketing tool. BirdSend is also a “tracking” tool that tracks your email revenue out of the box -- without any 3rd party tools.

Here’s a price comparison of Aweber vs BirdSend:

* Price accurate at the time of making this table. If you know a particular service has updated their prices, please contact us and we'll update accordingly.

As you can see, with BirdSend you'll save 3X to 5X in expenses every single month! It is the most affordable option.

You might be thinking:

"Won't this attract low quality spammers?"

We have a strict compliance process to weed out the bad eggs, so that only legit users can use our system. In fact, our compliance team has turned down numerous applications because they were not meeting the quality standard we're looking for.

Or maybe:

“Well a tool that’s much more affordable usually sacrifices on quality.”

The reason why it’s so affordable right now is because BirdSend is not as well known as the other tools yet. Let’s just say we got to the “email marketing party” late. We’re the newcomer.

Because we're the newcomer, we're very prepared to work harder (heck, we even expect it) than our competitors to win your trust now and in the future -- as we strive to become the #1 email marketing tool for Content Creators. 

3/ Aweber charges you multiple times for the same email address

When you have the same people in multiple different lists, you pay for them multiple times.

Can you imagine Bob who is subscribed to 7 different "lists" gets charged as 7 subscribers. That's 7X the expenses. Ouch!!!

Over time, this can get very expensive as it's common for the same person to be subscribed to different lists. E.g. Prospect list, VIP customer list, Product A update list, product B customer list, etc.

Note: If you're doing any kind of lifecycle marketing (which you should), having a person subscribing to different lists and segments is very common.

In BirdSend we only charge the same person ONCE, regardless of whether how many different tags he is assigned to, and how many different sequences he is subscribed to.

4/ Aweber charges you for unsubscribed and unconfirmed contacts

On a daily basis, you're always going to have people who unsubscribe and no longer want to hear from you.

Plus when using double opt-in, there are always people who don't confirm their emails. 

All these people count towards your Aweber pricing. You might think these people are few and far between. But over time, it adds up and cost you a significant amount of money that you could otherwise have saved.

In BirdSend, we don't charge you for unsubscribed and unconfirmed contacts.

5/ Aweber A/B (split) testing functionality is limited

When looking for an Aweber alternative, you should also check and make sure the said alternative supports split testing.

Aweber has A/B split testing feature, which is a good thing.

However Aweber doesn’t have the “automatic winner” functionality -- which is key.

This means you’d have to MANUALLY login to your account (if you even remember) to check whether the original or variation email won, and then MANUALLY sending the winner to the remaining recipients.

So you’d need to:

1/ Remember to review the split test results after x hours/days.

2/ Login to your account and manually check which one is the winner.

3/ Manually send the winner email to the remaining recipients.

Do you seriously have time for all these steps when you have other more important things to take care of in your business?

With BirdSend, it’s a “set it and forget it” system.

When creating the split test, simply enable the “Automatic Winner” feature and specify how long you want to wait before determining a winner.

Then it will automatically send the winner email to the rest of the recipients. No need to remember to login to your account and do the resend.

But BirdSend’s A/B testing goodness doesn’t end there.

We also have the exclusive 1-click “resend winning email to those who haven’t opened” feature. This feature alone maximizes every ounce of your effort so that more people see your email… with just the click of a button (takes 2 seconds).

6/ Aweber is not geared for sales and revenue tracking

Most email marketing platforms place a heavy focus on email open and click rates.

BirdSend places a heavy focus on sales and revenue tracking, while still tracking email open and click rates. The purpose of a business is to generate revenue and profits, not to get email opens or clicks.

Open and email clicks are vanity metrics that make you feel good but don’t put money directly into your bank account. 

You can’t go to the bank and tell the cashier “I’d like cash in my opens and clicks”, can you?

Revenue and profits put money into your bank account plus they make you feel good too.

Aweber does allow you to track sales and revenue. However the implementation is not that great. Yes, it does tell you the revenue you get from broadcasts and over the lifetime of your account.

But that’s pretty much it.

You can’t know the sales and revenue for a specific sequence or all your sequences, let alone the revenue for a certain campaign you’re running -- e.g. your recent Facebook or YouTube ads campaign where you give away a free book.

With BirdSend, every single email you send is tracked and attributable to a monetary value that can be measured. You can even filter the results (sales & revenue) based on a certain campaign (e.g. a Facebook ad campaign that gives away your free book, or an Adwords campaign that advertises your free strategy session).

In addition, BirdSend automatically calculates the LTV (lifetime value) and ALTV (average lifetime value) of your subscribers based on any specific campaign you want (like those mentioned above, for example).

You’ll be able to easily know which campaigns are winners and which are failures. You can then double down on what’s working (to generate even more sales) and discard those that fail (cut loss).

Plus you’ll also know which subscribers are spending the most money in your business. (Hint: treat these people better and you’ll get even more sales).

7/ Resending to unopens is convoluted

We all have a finite amount of time.

Hence we use tools to help us in our business (and everyday life).

One of the fastest and easiest ways to “get more bang for your effort” is to resend the same email (but with a different subject line) to people who didn’t open the original email.

Why so? Because the subject line is one of the few important things people look at before deciding to open your emails or not. So you can simply change the subject of the email and resend it, and you’ll get more opens and clicks.

In Aweber, you have the ability to resend to unopens, but there are 2 flaws:

1/ You can only resend emails to unopens MANUALLY

This means that after your email has been sent, you need to MANUALLY login to your account and resend.

If you’re planning to go for a vacation and leave your laptop behind (which is what you should do), you cannot because there isn’t a way to set up the resend BEFOREHAND when you’re writing the email.


2/ The process of resending an email is cumbersome

First, you’d need to MANUALLY search who haven’t opened the email.

Second, you’d need to save this people as a segment.

Third, you’d need to create a new email and then send it to the segment you just saved.

In BirdSend, resending takes only 1-click and you can set it up BEFOREHAND when you’re writing the email. It’s a “set it and forget it” system.

Above are the 7 things you should consider when choosing an AWeber alternative. 

If you're ready to give BirdSend a risk-free try, we also provide...