Looking to Switch from mailchimp?

Fed up with Mailchimp's recent change?

Here are 5 things to consider and see if BirdSend might be a good alternative for you.

1/ Mailchimp is a great generalist email marketing tool. It’s meant for everyone and anyone who wants to do email marketing.

BirdSend is only meant for online content creators and not suitable for everyone else.

Because we focus on such a hyper specific audience, we’re a no-frills platform. We don’t have bells and whistles (that an online content creator doesn’t need) that bloat up the platform.

The result: easy and super fast to set up email campaigns.

2/ Mailchimp has a free plan, but...

The free plan (with ads in your emails) can store up to 2,000 contacts and send 10,000 emails per month.

It’s fair, considering you get to use it for free.

This free plan, however, can only have 1 “list or audience”. So even if your needs are simple -- like only wanting to have a customer list and a prospect list (just 2 lists/audience) -- you can’t do that with the free plan because it only allows for 1 audience type.

Furthermore with the free plan, you can’t create sequences to drip emails to contacts. This means there’s basically no automation at all.

Plus... to enjoy 5 “lists” and sequences, you can’t even get that in their first level’s paid plan. You’d need to get their 2nd level’s paid plan called “Standard”, which costs way more than BirdSend.

# Contacts

Mailchimp (only 5 "lists" or audience types)

BirdSend (unlimited audience types)

























*price on a per month basis

As you can see, Mailchimp is 3X - 5X more expensive than BirdSend (and yet it can only have 5 audience types compared to BirdSend’s unlimited audience types).

And if you want to have more than 5 audience types, you’d need to sign up for their most expensive plan “Premium” which costs even more (starting at $299/month for 10K contacts).

Multiply the savings by a year, 2 years, 3 years and beyond… and it adds up to a substantial amount.

If you save $50/month = you’d have saved $600 every year. Over 3 years, you’d have saved $1,800!

If you save $100/month = you’d have saved $1,200 every year. Over 3 years, you’d have saved $3,600!

If you save $200/month = you’d have saved $2,400 every year. Over 3 years, you’d have saved $7,200!

Image what you could do with that extra money you save? 

Go to a seminar to upgrade your skills? Or maybe put the extra money to increase your ads budget? Heck, you could even pay for a new car deposit!

Or bringing in A players to become your team members? Or maybe go for a fun vacation with your family?

3/ No more unlimited email sends

Mailchimp no longer offers unlimited email sends. There's a cap for all their plans (including paid ones).

This means you'll need to constantly check and worry if you've gone over the current month's quota.

If you exceed the quota, you're going to be charged hefty overage fees.

4/ Big corporations tend to be slow and not good at listening to customers’ feedback

Mailchimp is big corporation with nearly 1,000 employees.

Big corporations, as you may already know and possibly experienced, tend to move/iterate slowly.

Not that they don’t have the resources to move fast, it’s just that there’s a lot bureaucracy and office politics going on. Every department needs to get the approval of another department, manager, director, etc. 

They also tend to not as actively and readily listen to customers’ feedback and suggestions, especially regarding new features and improvements.

But you really can’t fault Mailchimp. They’re not on their own. Big corporations typically have these problems.

BirdSend is a small cohesive team of 6. We’re 100% self-funded and bootstrapped. Because we’re a small team, we move and iterate fast. We’re more willing to listen to our customers’ feedback and suggestions, and we value them even more.

Our only core focus is to make sure our customers succeed with their email marketing (more email opens, clicks, and sales). When they succeed, we automatically succeed as well as they’ll happily continue to pay to use our platform because the value we deliver is much greater than our asking price.

And to make sure our customers succeed, we’ll always have their best interests at heart by constantly improving the platform to match and exceed their expectations.

5/ Mailchimp uses an ancient “list-based” system and charge you multiple times for the same email address

The concept of a “list” is outdated.

Many years ago before “tags” were around, conventional email automation tools put new contacts/subscribers into buckets called “lists”.

With “lists”, you’re charged multiple times if the same contact with the same email address subscribes to multiple different “lists”.

So if John subscribes to 5 of your “lists”, you’d get charged 5 contacts.

Your bill will get expensive very quickly, as it’s normal for a contact to be subscribed to multiple “lists” -- e.g. prospect list, customer for product X list, customer for product Y list, affiliate list, interested in topic A list, interested in topic B list, etc.

With BirdSend, we’ve completely removed the “list” concept and replaced it with a simpler yet more powerful “tags” feature, which provides more flexibility and ease-of-use.

When a new contact opts-in, instead of putting him into the “lead list", you tag him with “lead” AND subscribe him to the “lead sequence”.

Then when you want to broadcast to these group of leads later on, you simply specify the recipients as those who are tagged with “lead”.

Plus you only get charged 1 time even though the same contact subscribes to 10 of your sequences.

More detailed comparison?

If you're looking for a more detailed side-by-side comparison of email marketing tools, click here for the detailed comparison chart

As you can see, with BirdSend you'll save 3X to 5X in expenses every single month! It is the most affordable option.

​You might be thinking:

"Won't this attract low quality spammers?"

We have a strict compliance process to weed out the bad eggs, so that only legit users can use our system. In fact, our compliance team has turned down numerous applications because they were not meeting the quality standard we're looking for. 

Or maybe:

“Well a tool that’s much more affordable usually sacrifices on quality.”

The reason why it’s so affordable right now is because BirdSend is not as well known as the other tools yet. Let’s just say we got to the “email marketing party” late. We’re the newcomer.

Because we're the newcomer, we're very prepared to work harder (heck, we even expect it) than our competitors to win your trust now and in the future -- as we strive to become the #1 email marketing tool for Online Content Creators. 


That's why we even provide a FREE migration service to move everything (subscribers, sequences, emails, automations, forms, etc.) from your current email tool to BirdSend, so that it's hassle-free for you and saves you tons of time.

We also offer a 30 days Money Back Guarantee. If you’re not satisfied for whatever reason (e.g. you just can't stand my face), we’ll cancel your free trial. Even if you go past the trial, we’ll refund every penny of your purchase.

Cancel anytime you want. You’re in total control!

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