2 
What The ’3-Yes-No’ Test Can Teach You About Buying
Have you bought something only to regret or second thought your purchase later?
If you’ve never experienced this, you’re probably not human.
All kidding aside, a way to overcome this ‘regret’ is not to buy in the first place. The problem is… we can’t not buy anything, can we?
2 
3 Ways To Bootstrap Your Business To Success
I’m sure you’ve heard the word “Bootstrapping” countless times, especially if you’re in the startup or small business world.
Basically, it’s about being as thrifty as possible when running your business. When you don’t have outside investors investing in your business, you rely on your own savings to initially fund the business and get it running.
If things go well, you get enough customers and sales to get into a position where positive cash flow from the business starts to fund the expenses.
Being a bootstrapper (is that even a word?) myself, here are some tips for those who are looking to start their new venture or grow their business on a shoestring budget.
2 
How To Get Subscribers To LOVE You Even When You Sell In Every Email
This is a long post about how to do email marketing effectively to get real sales day in and day out. I’ve summarized the gist of this post into 6 practical steps you can apply in your email marketing to get more sales for your digital product.
PLUS you get the pdf version of this blog post as well so that you can refer to it anytime you like, even when you’re offline.
Click here to get both FREE.
Email marketing is not dead.
Far from it.
Even with the rising popularity of other communication channels like social media and instant messaging, email is still king.
According to McKinsey:
“E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”
Here’s another study from The Radicati Group. The key points are:
- The number of email accounts continues to grow from over 4.1 billion in 2014 to 5.2 billion by end of 2018.
- Email remains the most pervasive form of communication in the business world.
- Business users send and receive on average 121 emails a day in 2014, and is expected to grow to 140 a day by 2018.
Based on this infographic by Wolfgang Jaegel, for every $1 spent on email marketing, you get back $44.25. That’s a whopping 4425% ROI!
Why Email Marketing Is The Best Way To Sell Your Digital Offer
What You'll Learn
After you’ve finished this post, you’re going to know how to get subscribers to pay attention to you and how to comfortably sell to them in every email while making them LOVE you at the same time.
8 
You’re Wasting Time Creating & Selling Digital Products If You Don’t Apply These Guidelines
Want to know how to collect payments even before you create your digital product? I’ve created a 2-page pdf to show you how.
PLUS you get to get the pdf version of this blog post as well so that you can refer to it anytime you like, even when you’re offline.
Click here now to get both FREE.
This post is about how to create a digital product. Follow the guidelines below and you’ll be on your way to creating a digital product that people actually want to pay money for.
Digital Products Pros Over Physical Products
The advantages of selling digital or information products (ebooks, reports, audios, videos, software, apps) are:
- You leverage time (more of this in a bit)
- There is no manufacturing cost
- There is no shipping cost
- There is no inventory cost (only server cost which is very affordable)
All of these mean there is a very high profit margin.
And creating a digital product doesn’t have to be hard, but it’s not easy either. It’s a simple system to follow, but it’s not easy.
Anybody can just come in and create a digital product.
But not everyone can create the RIGHT product that people actually want to pay money for.
I mentioned leveraging time in the beginning of this post.
What does that mean?
It means once your digital product is created, you can sell it over and over and over again. Create the product once and sell it for a long time, especially if your product is on an evergreen topic.
Time, unlike money, once spent — can’t be gotten back.
Here’s a quote I really like from best-selling pastor author Rick Warren:
10,000 Punches VS 10,000 Times
Who do you think get paid more? Primary care physicians or specialist doctors?
What You'll Learn
After you’ve finished this post, you’re going to uncover tips and strategies to increase your digital products success (i.e. selling a ton of copies) before you even start creating them.
5 
The 7 steps I Follow To Get A 63.6% Optin Conversion
Post Lead Conversion -- Free Guide
After someone opts in to get your Freemium, what should you do next? Should you use single or double optin?
PLUS you get to get the pdf version of this blog post as well so that you can refer to it anytime you like, even when you’re offline.
Click here to get both FREE.
This post is about how to create a squeeze page or lead capture page, but not just any kind of lead capture page, but one that is high converting.
Very recently, I ran a few Facebook ads (different targeting interests but the same ad) and I got 143 optins out of 225 link clicks.
143 / 225 = 63.6% conversion
This is the ad (you may have seen it and got into my list):
After people click on the ad, they’re directed to this lead capture page:
While I’d love to say: do XYZ and you’ll achieve the same results… the reality is that it’s not that straightforward.
Every business is unique in its own ways and you’ll probably not achieve 64% optin conversion, but even if you just get 40%, I’m sure it’s still a good number.
What I can do is to lay out the guidelines and strategies behind this, and how you can follow them and apply to your own business.
After you’ve finished reading this post, you’ll be able to create your high converting lead capture page in 7 steps.
