Looking to switch from Mailer Lite?

Here are 5 things to consider and see if BirdSend might be a better alternative for you.

1/ MailerLite is a great generalist email tool. It’s meant for everyone and anyone who wants to do email marketing.

BirdSend is only meant for content creators and not suitable for everyone else.

Typically a tool that caters to everyone and anyone is cumbersome to set up and use because it’s bloated with all kinds of features that “cater for the masses”.

You can’t really fault the tool though. Since it’s serving everyone and anyone, the tool has to consider all kinds of use cases for all kinds of users and bake those into the product.

Because BirdSend focuses on such a hyper specific audience, we’re a no-frills platform. We don’t have bells and whistles (that a content creator doesn’t need) that bloat up the platform.

The result: easy and super fast to set up email campaigns.

2/ Are you paying too much for MailerLite?

Only you know the answer to that question.

Firstly, MailerLite does have a free plan (with ads in your emails) that can store up to 1,000 contacts and send 12,000 emails per month.

It’s fair, considering you get to use it for free.

This free plan, however:

• Does not have the auto-resend feature (which is important for getting more eyeballs and clicks for your emails with almost no extra effort on your part).

• Does not allow you to use custom sending domains when sending out emails (for building your domain reputation and increasing your email deliverability in the long term).

Now let’s talk about MailerLite’s paid plans.

This is what most marketers’ email workflow looks like (and most likely yours as well)...

You can do all of the above (and more) AND still be saving 2X in expenses every single month.

Multiply that by a year, 2 years, 3 years and beyond… and it adds up to a substantial amount.

If you save $50/month = you’d have saved $600 every year. Over 3 years, you’d have saved $1,800!

If you save $100/month = you’d have saved $1,200 every year. Over 3 years, you’d have saved $3,600!

If you save $200/month = you’d have saved $2,400 every year. Over 3 years, you’d have saved $7,200!

Imagine what you could do with that extra money you save? 

Go to a seminar to upgrade your skills? Or maybe put the extra money to increase your ads budget? Heck, you could even pay for a new car deposit!

Or bringing in A players to become your team members? Or maybe go for a fun vacation with your family?

So how do you actually save 2X in expenses every single month?

By using BirdSend as your email marketing tool.

BirdSend can easily do all of the above, and more.

What “more” things are we talking about? Things like:

• Know your top 20% performing emails that actually convert into cash, so you can write similar more profit-pulling emails... instead of wasting yet more time writing dud emails that don't sell.

• Identify your VIP contacts (based on who spend the most money with you, NOT based on email opens or clicks)... so you can spend more time on them, treat them better, and ultimately increase your earnings.

• Discover how much each of your contact is worth on average... so you can acquire more contacts at will, via ads (e.g. on average each contact is worth $100; as long as you acquire them for less, you're in profit).
  
  
• Instantly send unlimited drip/sequence emails + one-time broadcasts to specific segments of your subscribers, or to all of them — to inform about your latest online course, webinar, blog post, newsletter, workshop, special offers, etc... all with a few clicks of a button.

As you can see, BirdSend is more than just an email marketing tool. BirdSend is also a “tracking” tool that tracks your email revenue out of the box -- without any 3rd party tools.

Here’s a price comparison of MailerLite vs BirdSend:

* Price accurate at the time of making this table. If you know a particular service has updated their prices, please contact us and we'll update accordingly.

As you can see, with BirdSend you'll save 2X in expenses every single month! It is the most affordable option.

You might be thinking:

"Won't this attract low quality spammers?"

We have a strict compliance process to weed out the bad eggs, so that only legit users can use our system. In fact, our compliance team has turned down numerous applications because they were not meeting the quality standard we're looking for. 

Or maybe:

“Well a tool that’s much more affordable usually sacrifices on quality.”

The reason why it’s so affordable right now is because BirdSend is not as well known as the other tools yet. Let’s just say we got to the “email marketing party” late. We’re the newcomer.

Because we're the newcomer, we're very prepared to work harder (heck, we even expect it) than our competitors to win your trust now and in the future -- as we strive to become the #1 email marketing tool for Content Creators. 

3/ Resending to unopens is not 1-click

We all have a finite amount of time.

Hence we use tools to help us in our business (and everyday life).

One of the fastest and easiest ways to “get more bang for your effort” is to resend the same email (but with a different subject line) to people who didn’t open the original email.

Why so? Because the subject line is one of the few important things people look at before deciding to open your emails or not. So you can simply change the subject of the email and resend it, and you’ll get more opens and clicks.

In MailerLite, the ability to resend to unopens is only available in their paid plan.

However, there isn’t a way to activate this resend feature when you’re setting-up the broadcast email. After you’re done setting-up your broadcast, you need to go to a separate page and set-up the auto-resend.

It gets the job done though… albeit a bit cumbersome.

In BirdSend, resending takes only 1-click and you can set it up BEFOREHAND when you’re writing the email. Plus you can also reschedule the resend at whichever date and time you choose. It’s a “set it and forget it” system.

4/ Sales & Revenue tracking is flawed

Most email marketing platforms place a heavy focus on email open and click rates.

BirdSend places a heavy focus on sales and revenue tracking, while still tracking email open and click rates. The purpose of a business is to generate revenue and profits, not to get email opens or clicks.

Open and email clicks are vanity metrics that make you feel good but don’t put money directly into your bank account. You can’t go to the bank and tell the cashier “I’d like cash in my opens and clicks”, can you?

Revenue and profits put money into your bank account plus they make you feel good too.

MailerLite does allow you to track sales and revenue. However there are 2 limitations:

1/ Revenue tracking is only available for Shopify and WooCommerce

If you use any other platform (which most likely you are because you’re a content creator and not an ecommerce brand), you’re not able to track sales and revenue.

2/ No Lifetime Value (LTV) and Average Lifetime Value (ALTV) reports

Even if you use one of the aforementioned platforms, MailerLite does not report back to you the LTV and ALTV of your CONTACTS.

It only reports back the total REVENUE, not the LTV of EACH CONTACT and ALTV of your CONTACTS.

With BirdSend, every single email you send is tracked and attributable to a monetary value that can be measured. You can even filter the results (sales & revenue) based on a certain tag (e.g. a Facebook ad campaign that gives away your free book, or an Adwords campaign that advertises your free strategy session). 

In addition, BirdSend automatically calculates the LTV and ALTV of your CONTACTS based on any specific tag or sequence or broadcast you want (like those mentioned above, for example).

You’ll be able to easily know which traffic source and campaigns are winners and which are failures. You can then double down on what’s working (to generate even more sales) and discard those that fail (cut loss). 

Plus you’ll also know which subscribers are spending the most money in your business. (Hint: treat these people better and you’ll get even more sales).

5/ No automatic resend to A/B test unopens

MailerLite does have A/B test functionality, which is a good thing.

However, there isn’t a way to automatically resend to people who did not open the A/B test email.

With BirdSend, there is the 1-click “resend winning email to those who haven’t opened” feature. You simply tick a checkbox right then and there when you’re writing your email… and you’re good to go. 

This feature alone maximizes every ounce of your effort so that more people see your email… with just the click of a button (takes 2 seconds).

Above are the 5 things you should consider when deciding whether BirdSend might be a better choice for your needs.

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