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This post is about how to create a digital product. Follow the guidelines below and you’ll be on your way to creating a digital product that people actually want to pay money for.
Digital Products Pros Over Physical Products
The advantages of selling digital or information products (ebooks, reports, audios, videos, software, apps) are:
- You leverage time (more of this in a bit)
- There is no manufacturing cost
- There is no shipping cost
- There is no inventory cost (only server cost which is very affordable)
All of these mean there is a very high profit margin.
And creating a digital product doesn’t have to be hard, but it’s not easy either. It’s a simple system to follow, but it’s not easy.
Anybody can just come in and create a digital product.
But not everyone can create the RIGHT product that people actually want to pay money for.
I mentioned leveraging time in the beginning of this post.
What does that mean?
It means once your digital product is created, you can sell it over and over and over again. Create the product once and sell it for a long time, especially if your product is on an evergreen topic.
Time, unlike money, once spent — can’t be gotten back.
Here’s a quote I really like from best-selling pastor author Rick Warren:
10,000 Punches VS 10,000 Times
Who do you think get paid more? Primary care physicians or specialist doctors?