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Email marketing is not dead.
Far from it.
Even with the rising popularity of other communication channels like social media and instant messaging, email is still king.
According to McKinsey:
“E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”
Here’s another study from The Radicati Group. The key points are:
- The number of email accounts continues to grow from over 4.1 billion in 2014 to 5.2 billion by end of 2018.
- Email remains the most pervasive form of communication in the business world.
- Business users send and receive on average 121 emails a day in 2014, and is expected to grow to 140 a day by 2018.
Based on this infographic by Wolfgang Jaegel, for every $1 spent on email marketing, you get back $44.25. That’s a whopping 4425% ROI!
For every $1 you spend in email marketing, you get $44.25 back. Here's how you do it Click To Tweet