How To Get Subscribers To LOVE You Even When You Sell In Every Email

Email marketing is not dead.

Far from it.

Even with the rising popularity of other communication channels like social media and instant messaging, email is still king.

According to McKinsey:

“E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”

Here’s another study from The Radicati Group. The key points are:

• The number of email accounts continues to grow from over 4.1 billion in 2014 to 5.2 billion by end of 2018.

• Email remains the most pervasive form of communication in the business world.
• Business users send and receive on average 121 emails a day in 2014, and is expected to grow to 140 a day by 2018.

Based on this infographic by Wolfgang Jaegel, for every $1 spent on email marketing, you get back $44.25. That’s a whopping 4425% ROI!

Why Email Marketing Is The Best Way To Sell Your Digital Offer

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You’re Wasting Time Creating & Selling Digital Products If You Don’t Apply These Guidelines

This post is about how to create a digital product. Follow the guidelines below and you’ll be on your way to creating a digital product that people actually want to pay money for.

Digital Products Pros Over Physical Products

The advantages of selling digital or information products (ebooks, reports, audios, videos, software, apps) are:

• You leverage time (more of this in a bit)
• There is no manufacturing cost
• There is no shipping cost
• There is no inventory cost (only server cost which is very affordable)

All of these mean there is a very high profit margin.

And creating a digital product doesn’t have to be hard, but it’s not easy either. It’s a simple system to follow, but it’s not easy.

Anybody can just come in and create a digital product.

But not everyone can create the RIGHT product that people actually want to pay money for.

I mentioned leveraging time in the beginning of this post.

What does that mean?

It means once your digital product is created, you can sell it over and over and over again. Create the product once and sell it for a long time, especially if your product is on an evergreen topic.

Time, unlike money, once spent — can’t be gotten back.

Here’s a quote I really like from best-selling pastor author Rick Warren:

10,000 Punches VS 10,000 Times

Who do you think get paid more? Primary care physicians or specialist doctors?

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The 7 steps I Follow To Get A 63.6% Optin Conversion

This post is about how to create a squeeze page or lead capture page, but not just any kind of lead capture page, but one that is high converting.

Very recently, I ran a few Facebook ads (different targeting interests but the same ad) and I got 143 optins out of 225 link clicks.

143 / 225 = 63.6% conversion

This is the ad (you may have seen it and got into my list):

After people click on the ad, they’re directed to this lead capture page:

While I’d love to say: do XYZ and you’ll achieve the same results… the reality is that it’s not that straightforward.

Every business is unique in its own ways and you’ll probably not achieve 64% optin conversion, but even if you just get 40%, I’m sure it’s still a good number.

What I can do is to lay out the guidelines and strategies behind this, and how you can follow them and apply to your own business.

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4 Steps (based on live data) To Creating Your Irresistible Lead Magnet – Never Run Out Of Lead Magnet Ideas!

This post is especially created for Digital Product Creators who want to create Freemiums / Lead Magnets that your subscribers actually crave for and want to get their hands on.

The primary purpose of building leads is to sell them your paid products/services.

And to effectively do that, you must first disqualify people who are not interested in your topic/offer.

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Customer Value Maximization – 6 Practical Steps To Creating A Wildly Successful Information Business

Being in business is all about profitability.

How much profits you make day in and day out.

You can talk about having core values, your mission and vision of what you’d like to achieve with your product or service, but at the end of the day it all comes down to this:

While core values, mission, and vision are all important, it is not as important as cash flow… at least for people who’re just starting their business and have not gained traction yet.

Without profits and cash flow, you can kiss your business (along with your vision and mission) goodbye.

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