How I Run A Software Business With Zero Tech Skills

Have you always wanted to start a software business… but a lack of tech skills stopped you?

Or maybe you’re already running a software business now, but you’re frustrated because you’re at the mercy of tech freelancers or employees?

If you answered ‘yes’ to any of the questions, you’ve come to the right place.

The solution is to bring on a tech partner to your business. Before you start thinking: “Doesn’t that mean I have to sacrifice some equity?”…

Let me tell you (based on real experience) that it’s totally worth it, as I’ll explain in this post.

We’ll go over why you need a tech partner, what things/qualities to look for in one, and how to find a great partner.

Continue reading

What The ’3-Yes-No’ Test Can Teach You About Buying

Have you bought something only to regret or second thought your purchase later?

If you’ve never experienced this, you’re probably not human.

All kidding aside, a way to overcome this ‘regret’ is not to buy in the first place. The problem is… we can’t not buy anything, can we?

Continue reading

How To Get More Done In Less Time

Most people follow the 8-hour work day schedule.

They get up in the morning, work, take a lunch break, work again, then call it a day.

The question is: why do we work 8 hours a day? Have you really stopped and thought about that?

Let’s revisit history and see how the 8-hour work day came about.

It all started in the Industrial Revolution when factories wanted to increase their output. In order to achieve this, they had their workers work very long hours. We’re talking as much as 18 hours per day for 6 days a week.

It wasn’t until a man by the name of Robert Owen who suggested that work hours be dramatically reduced that the 8-hour work day came about. Owen came up with the phrase “8 hours labour, 8 hours recreation, 8 hours rest”.

Robert Owen with his 8-hour work day proposition

So that’s the 8-hour work day was ‘founded’ a few hundred years ago in the late 18th century.

This is 2017.

Continue reading

3 Ways To Bootstrap Your Business To Success

I’m sure you’ve heard the word “Bootstrapping” countless times, especially if you’re in the startup or small business world.

Basically, it’s about being as thrifty as possible when running your business. When you don’t have outside investors investing in your business, you rely on your own savings to initially fund the business and get it running.

If things go well, you get enough customers and sales to get into a position where positive cash flow from the business starts to fund the expenses.  

Being a bootstrapper (is that even a word?) myself, here are some tips for those who are looking to start their new venture or grow their business on a shoestring budget.

Continue reading

How To Get Subscribers To LOVE You Even When You Sell In Every Email

Email marketing is not dead.

Far from it.

Even with the rising popularity of other communication channels like social media and instant messaging, email is still king.

According to McKinsey:

“E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”

Here’s another study from The Radicati Group. The key points are:

• The number of email accounts continues to grow from over 4.1 billion in 2014 to 5.2 billion by end of 2018.

• Email remains the most pervasive form of communication in the business world.
• Business users send and receive on average 121 emails a day in 2014, and is expected to grow to 140 a day by 2018.

Based on this infographic by Wolfgang Jaegel, for every $1 spent on email marketing, you get back $44.25. That’s a whopping 4425% ROI!

Why Email Marketing Is The Best Way To Sell Your Digital Offer

Continue reading