4 Ways To Get People To Pay Attention To You

You send emails but your subscribers don’t open.

You ask your audience to read your blog posts but they don’t.

You painstakingly create videos but nobody is watching them.

It’s utterly frustrating that they don’t pay attention to you.

Unless you have one of the best content out there in the whole wide universe… the reason why people ignore or don’t pay attention to you is because you’re boring.

I’ve said this before… Terry Dean, widely regarded as the “grandfather of internet marketing” says “boring breeds constipated content, and constipated content doesn’t sell”.

There are tons of GREAT content out there easily accessible with a simple Google search… what makes yours special?

How This Post Can Benefit You

After you’ve read this post, you’re going to know the 4 ways of getting the attention of your audience, so you never feel neglected and ignored again.

Imagine the impact this would have on your business:

  • More SATISFIED eyeballs for your content (emails, blog posts, videos, sales pages)
  • You get to mesmerize your audience with your content
  • Your audience like and trust you more as time goes by
  • They’re more receptive of your offers and are more likely to buy from you
  • They’re more likely to come back and buy, plus refer others to you

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How To Start A SaaS Business

If you’ve been following me for some time, you know the business model I employ is SaaS (software as a service), in the form of Zaxaa and BirdSend.

SaaS, as the name implies, basically means you provide software in the form of a service. You don’t actually own the software like you would when you pay a one-time fee to buy, say, Windows, Microsoft Office, or Photoshop.

With SaaS, you pay an ongoing fee (usually monthly or yearly subscription) in order to use the software. If you cancel your subscription, you lose access to the software.

In this post, I’d like to share with you the high-level view on how you, too, can start your own SaaS business… based on my experience running one.

But first, allow me to explain why I chose SaaS among so many other business models out there.

There are 2 reasons.

First is that I got into SaaS by accident.

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5

Hustle will NOT work for you

If a popularity contest were to be held to find the one single word that is most commonly used in the startup and entrepreneurial world, I have no doubt the winner would be the following word.

HUSTLE.

Everywhere you go in startup circles, you hear someone saying it. In a business networking event, you see someone using it.

“The #1 key to success is through hustling.”

“If you don’t hustle, you have no chance of success.”

“These billion dollar companies are where they are now because the founders hustle day in and day out!”

One of the most famous celebrity entrepreneurs who supports hustling and is always talking about it is Gary Vaynerchuk.

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6

How To Run A Business Without You

I’ve just come back from a 2-week vacation with my family.

What’s rare is not the vacation.

What’s rare is not working at all during the vacation.

Granted, I did bring my laptop with me, but I didn’t even touch it.

If you don’t mind some narcissistic pics I managed to capture, here they are…

How To Run A Business Without You

First time riding the famous Tuk Tuk in Bangkok. The driver was purposefully speeding to pump up our adrenaline.

How To Run A Business Without You

Langkawi Sky Bridge

How To Run A Business Without You

Trying the bottom glass Langkawi SkyCab. The kids (and parents) were somewhat afraid…

How To Run A Business Without You

Aboard Royal Carribean’s Voyager Of The Seas

How To Run A Business Without You

Awesome view from Penang Hill

How To Run A Business Without You

Phuket’s Karon View Point (with silly faces)

You might be wondering what’s so special about taking a vacation without working. For you, it might not be something special. But for me… after years of always having to work (albeit only a little) during vacations, this time it was a completely different story.

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How I Run A Software Business With Zero Tech Skills

Have you always wanted to start a software business… but a lack of tech skills stopped you?

Or maybe you’re already running a software business now, but you’re frustrated because you’re at the mercy of tech freelancers or employees?

If you answered ‘yes’ to any of the questions, you’ve come to the right place.

The solution is to bring on a tech partner to your business. Before you start thinking: “Doesn’t that mean I have to sacrifice some equity?”…

Let me tell you (based on real experience) that it’s totally worth it, as I’ll explain in this post.

We’ll go over why you need a tech partner, what things/qualities to look for in one, and how to find a great partner.

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